MonoBrand strategic plan and concept, organization design
Global retail expansion (250 new opening, 1998 -2003)
Brand repositioning (UK 2004/2007, Global 2008, 2011)
Go to market strategy (UK, North America, Global)
Set up global e-commence (2008)
Corporate and subsidiary re-organization (2010/11)
Brand launch (2004) in UK
Retail and Dept store expansion (2004 - 2007)
Set up organization structure
Financial long term plan (2013)
Global business development (Europe, MiddleEast, Asia)
Consolidating luxury market position through marketing and product offer (2013/2015)
Expanding retail (domestic/international)
Restructuring company organization and talents
Financial long term planning (Board approval)
Brand repositioning - tone of voice, product offer, marketing
Merchandise and design development re-structure
Marketing strategy and execution
Strategic acquistition completed
Brand repositioning (Target, Product offer, Go to market)
Merchandise offer evolution, introduction of new categories
Organization re-structure and talent acquisition
Focus on Southeast Asian consumer base
Operations, digital marketing set up
4 new exibintions opened (2019 - 2023)
Virtual Reality and Augmented Reality platorm development
Fundraising
Business model, operations and marketing set up
Marketing calendar/events plan and execution
Website and visual assets
Development plan
Completed due diligence (competitive set and market potential) that led to the acquisition of the Italian restaurant chain (April 2024)
Coordinates strategic business development (partnership, growth plan) and start-up operations
Long term expansion strategy and brand positioning
Operations set up (organization, talents, processes, systems)
Key iniatives’ project management
Communicaiton plan (inter-company and trade)
Develop long-term strategy to double the business
Channels of distribution, product, marketing, and talents
Act as a liaison between the Global CEO, leadership team, and Board/investors
Ensure alignment on strategic goals and building blocks.
